Advertising, Media, Marketing, Digital & Agencies - afaqs!
WEB4 days ago · afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world.
afaqs! News on Advertising, Media, Marketing
WEBMAGGI supports the launch with a marketing campaign across TV, digital, print, and outdoor advertising in major cities. Get the latest news, trends, and updates from the fields of marketing ...
A Dummy's Guide to NCCS - afaqs!
WEBJan 13, 2015 · A Dummy's Guide to NCCS. New Consumer Classification System (NCCS) is the new tool for classifying consumers in India. The methodology will be used by the Broadcast Audience Research Council in ...
CNN-IBN is now CNN-News18 - afaqs!
WEBApr 18, 2016 · The Network18 Group has changed the name of its English news channel CNN-IBN to CNN-News18. The change will be effective tonight, 8 pm onwards. The re-branding exercise also includes a new logo ...
Why short news app Way2News positions itself as the ‘go-to
WEBJun 15, 2023 · The concept of news in 60 words or less, became popular in India after Inshorts entered the market in 2013. While Inshorts provides short news only in English and Hindi, another short news app ...
Why did India’s ‘biggest’ bubble gum brand Boomer remove
WEBAug 3, 2020 · The article is an in depth analysis of Mars Wrigley's chewing gum brand Boomer's marketing strategy in India. Boomer removed its mascot Boomer Man from its ads. Also it's aimed at new target audience.
Understanding the battle for IPL media rights - afaqs.com
WEBMay 30, 2022 · The incumbent, Star India, acquired IPL media rights at Rs 16,348 crore for the 2018-22 period. For the 2023-27 period, the Board of Control for Cricket in India (BCCI) has set the base price at ...
Are brand loyalty and positioning still relevant? - afaqs!
WEBAug 19, 2024 · This creates an erosion of loyalty as we currently understand it, whereby brands must keep on addressing customers’ desire for what’s new and what’s next. Speed of adoption. The speed of ...
realme unveils new tagline: 'Dare to Leap' - afaqs!
WEBJun 26, 2019 · With the new tagline, the realme team claims that the brand is pushing towards a 'leap-forward' experience across its product quality and after-sale services, to take a leap beyond the set ...
From 10 min to 19 min delivery, how has Dunzo’s strategy ... - afaqs!
WEBJun 6, 2023 · Share Via: Tanveer Khan, AGM, brand and marketing, Dunzo, says a hybrid model is the only sustainable way forward. It all started with a promise of 10-minute delivery time and, now, it’s ...