Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for Chapter 11 bankruptcy protection.

The winning bidder aims to attract a new generation of sweepstakes players.

The future PCH business model appears to mirror the data-driven advertising business that RRD acquired last year when it purchased the Vericast Digital Marketing & Technology business.

Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large "Prize Patrol" checks, has filed for Chapter 11 bankruptcy protection.

PCH expanded to the web in the late 1990s through the acquisition of several digital firms while maintaining its mail-order marketing business.

Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for Chapter 11 bankruptcy protection.

Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for Chapter 11 bankruptcy protection.

Publishers Clearing House, best known for its sweepstakes in magazines and mail, is planning on entering the sweepstakes casino market.

Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for bankruptcy protection.

NEW YORK — Publishers Clearing House, a decades-old marketing and sweepstakes company known for doling out large “Prize Patrol” checks, has filed for Chapter 11 bankruptcy protection.