TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

By making the most of Mikayla Nogueira's more than 16 million followers, POV Beauty exceeded all expectations on launch day.

Social media influencers acting as cultural translators are shaping what flavors break through in food and beverage – ...

“Brands recognize that TikTok Shop offers a high return on ... an infrastructure designed for discoverability. At its heart, TikTok is still an entertainment platform – users come to the ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

“And then also the potential and opportunities they can find uploading on TikTok. The discoverability and ability to reach large audiences early which people can find as a brand new uploade ...

But with TikTok's uncertain future after its ... who value agency and transparency in owning their own brand and the discoverability of their work. Unlike previous generations who were more ...