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Tennessee signs 10-year deal with Adidas

Tennessee's groundbreaking Adidas deal a game-changer for college sports in NIL era

The Tennessee Volunteers are going back to Adidas as its primary apparel provider after a decade of wearing the Nike swoosh. On Wednesday, Adidas announced a $100M, 10-year deal to be the exclusive apparel provider for the school's sports teams.

CBS Sports on MSN · 1d

Tennessee announces new apparel deal with Adidas, which includes 'unprecedented' NIL program

In its announcement, Tennessee said that Adidas would provide "unprecedented" NIL opportunities for athletes across all 20 of the school's varsity sports. In fact, Adidas will immediately start working toward securing NIL deals with Tennessee athletes during the 2025-26 athletic season.

WBIR.com · 1d

Tennessee Vols switching back to Adidas after it sunsets its apparel deal with Nike

With Tennessee's agreement set to expire with Nike in 2026, the Vols will switch back to Adidas as the school's apparel provider.

10h

Adidas' 'Super Comfy' Football Cleats Are Over 50% Off Right Now, and Players Say They're 'Absolutely Amazing'

Adidas' 'Super Comfy' Football Cleats Are Over 50% Off Right Now, and Players Say They're 'Absolutely Amazing' originally ...

Adidas, designer Willy Chavarria under fire for appropriating Mexican huaraches. Here's why.

Mexican American designer Willy Chavarria's Oaxaca Slip On faced criticism for using a traditional Indigenous design for a ...

AtoZ Sports on MSN12h

National outlet attempts to point out a downside on Tennessee Vols' new deal with Adidas, but it's completely misplaced

Tennessee made waves in the college football world on Thursday when the school announced a new deal with Adidas. The move is ...

Tennessee Reportedly Switching to Adidas as Apparel Provider for CFB, CBB, More

Tennessee is planning to switch to Adidas as the program's apparel sponsor after the school's current deal with Nike expires ...

54m

The $100 Adidas shoes that everyone is buying for back-to-school this year

With 35 colorways to choose from, the trending SL 72 RS sneakers are giving students plenty of options to express their ...

19hon MSN

Tennessee WR Mike Matthews Talks New Adidas Deal For the Volunteers

This article was originally published on www.si.com/college/tennessee as Tennessee WR Mike Matthews Talks New Adidas Deal For ...

Vibe on MSN1d

Adidas Designer Apologizes Over Alleged Cultural Appropriation With Mexican-Inspired Sandal

The sandal was created by U.S. designer Willy Chavarría for Adidas Originals. Its thin leather, braided straps bare an ...

Sourcing Journal on MSN18h

Material World: Next-Gen Blooms at CPHFW, Adidas Serves Fresh Airflow

The Spring 2026 edition of Copenhagen Fashion Week saw biomaterials on the runway while Adidas celebrated Climacool Laced ...

5hon MSN

David Beckham's still setting trends! adidas drop new Predator Elite boot inspired by Inter Miami's iconic pink shirts

David Beckham has teamed up with adidas to launch the pink 'Predator Elite' football boot, which has taken inspiration from his Inter Miami team.

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