Apple is famously strict about discounts, and it rarely offers price drops even on the most affordable products. If you have to buy an AirTag, you’ll usually pay $29 each on Apple’s website.

Amazon Prime Day 2025 kicks off tomorrow (8 July), and you can expect a wide range of the best Apple deals in the summer sale. Whether you’re after savings on an iPhone or Apple Watch, or it’s time to replace your old iPad or MacBook, it’s a great time to snap up a deal.

Amazon is soon to be back with its annual summertime Prime Day event, lasting for four days from July 8-11, the longest Prime Day yet. As it