American Eagle is standing by its controversial ad campaign featuring Sydney Sweeney, which includes various commercials with the tagline: “Sydney Sweeney Has Great Jeans.” The campaign creates a pun around "great genes,

There’s also a “butterfly motif on the back pocket of [The Sydney Jean that] represents domestic violence awareness,” with 100 percent of proceeds from the jeans being donated to Crisis Text Line, a non-profit that offers confidential mental health support to anyone 24/7.