Reports had suggested that Liverpool’s new deal with adidas would be worth double. However, according to The Athletic, while the “figures remain confidential”, the Reds are set to earn far more than the reported £60 million ($79.4 million) total, with overall sums depending on team performance and general sales.

Liverpool have launched their home and away kits for the upcoming 2025-26 season. Entering a new era with sponsor Adidas, the club have labelled their home kit 'Red, redefined' while a cream and black theme runs through the away strip.