If the NFL's goal is global, then were they right to choose Bad Bunny as the halftime show headliner? What it means for the league and its ratings.

For many people viewing the Super Bowl, the NFL championship game played on the field is not even the biggest draw. The league's annual title game is one of the biggest shows of pomp and circumstance in the country,

The Bills' quarterback is pulling for an old pal to take home the Lombardi Trophy.

Keys to Victory

A look back at past winners conjures up images of catchphrases long since past, or superstars unwittingly brand-building while telling a 30-second story. Budweiser, last year's winner, turned back to their iconic Clydesdale horses – and will do the same in 2026.

The NFL said Tuesday there is no planned ICE operation related to Super Bowl LX. Officials also said there are no known game-linked safety threats.

With the Super Bowl five days away, DHS has not publicly confirmed its stance on ICE enforcement at and around the game.