Target's new Price Match Guarantee will no longer apply to rivals Walmart and Amazon, a policy change the retailer is making after more than a decade.

Target will stop matching prices of Walmart, Amazon originally appeared on Bring Me The News. Target will stop price matching identical items sold for less by its biggest competitors, Walmart and Amazon, later this month.

Target is ending its price-matching program on July 28th. This sudden reversal of the longtime policy has shoppers discussing the move on social media. Many have plenty of feedback for the retail giant. Some are celebrating the action, hoping for less checkout confusion, while others are simply outraged.

But a big change is happening at Target that customers need to know about, even if you are a huge fan. Since 2013, they have been offering a price match policy on their competitors, like Walmart and Amazon. If Target customers found the same item cheaper at a competitor, they could request to buy it for that lower price.

Target, Walmart, Costco, and Trader Joe's have plans to open dozens of stores across the US in 2025. See the full list.

Millions of above-ground pools sold at major retailers are being recalled after at least nine children have drowned in them.

Not much has gone right for Target ( TGT 2.40%) in recent years.