Over the weekend, Tide launched a new, attention-grabbing ad campaign that centered simply around linking the detergent brand to clean clothes. The twist was that it put a rugged man front and center, ...

Eating lunch in front of the TV today, I saw a Tide laundry detergent commercial, one that I had never seen before. A male voice described how his little daughter, shown playing in the yard, loved her ...

Consumers who remember laundry detergents from the 1960s, 1970s and 1980s are about to get that déjà vu feeling — and younger people quite a surprise — as detergent manufacturers once again try a ...