For more than four years, Toyota executive James Lentz has persisted in his push for the company to do more with the Prius, the company's hybrid-electric vehicle. Since going on sale in 2000, Prius ...

Ypsilanti, Mich. — Toyota Motor Corp. will roll out the hybrid Prius’ big brother this fall in the U.S. market. The Prius v is targeted at young families, with the “v” representing the versatility of ...

The Toyota Prius is the quintessential hybrid vehicle, with an instantly recognizable shape and a place in history confirmed by the South Park "Smug" episode. It seems like it's been with us forever, ...

Toyota Sells One-Millionth Prius in the U.S. TORRANCE, Calif., April 5, 2011 – Toyota Motor Sales (TMS), U.S.A., Inc., today announced the one-millionth sale of the Toyota Prius, the world’s first ...

Thank you Toyota, for teaching us the plural of Prius, because somehow, "Toyota sells one million Priuples" just doesn't jive. That's right, the Japanese automaker announced Wednesday that it has ...

At this point, the word “Prius” is nearly synonymous with “hybrid.” When it first arrived 25 years ago, the Toyota Prius sparked a revolution in gas-electric hybrid driving, leading to the fuel-saving ...