For many, television commercials are less about watching and more about enduring. Those of a certain age will recall the familiar rush during a commercial break—a frantic dash to the bathroom or ...
A copywriter, he and a partner in 1972 came up with “Try it, you’ll like it” and “I can’t believe I ate that whole thing.” Soon, sales were, well, fizzing. By Sam Roberts Howie Cohen, an advertising ...
Sign up for Forwarding the News, our essential morning briefing with trusted, nonpartisan news and analysis, curated by Senior Writer Benyamin Cohen. Fran Lopate, a ...
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