All products featured on Allure are independently selected by Allure editors. However, when you buy something through our retail links, Condé Nast may earn an affiliate commission. Shoulder pads. The ...

Blush is climbing toward the temples, blue eyeshadow is back on the scene in a major way, and the only makeup rule is that there are no rules. You’re not imagining it: The unapologetic, high-octane ...

Meet the Gen Z TikToker bring ‘80s trends back in a big way Jordan Rumsey/Instagram Jordan Rumsey has made her love for the '80s a lifestyle — and a career. On Zoom, the TikToker sits in front of a ...

If there’s one thing we know about beauty trends, it’s that they always circle back. What goes around comes around – often with better products, and fewer regrets. And while the last decade has been ...

Sydney Sweeney swapped out her signature golden blonde waves for an edgy, punk rock-inspired hair transformation on Monday, June 9. In a photoshoot for a W cover story, the Euphoria star showed off a ...