The pre-show will go on and on as the exhibition giant will introduce a “platinum spot” advertising window on July 1 alongside film trailers before tentpoles begin. By Etan Vlessing Canada Bureau ...

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

It appears to be a sign that the theater chain recognizes consumers aren't fond of all the advertisements. By Etan Vlessing Canada Bureau Chief As AMC Theatres reports a strong box office quarter and ...

Get the show on the road, AMC says. After the company’s decision to extend ad time last month caught flak among movie theatre goers and studio execs alike, it seems the theater group is trying to ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company's plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots. Nowadays, everyone knows you can tack on a solid half hour to any movie runtime ...

View post: 61 Years Ago Today: Legendary Rock Band Released Its Signature Song Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue ...

EXCLUSIVE: After some major studios clutched their pearls over AMC Theatres‘ decision to book more ads before each movie’s showtime, sources are telling us that the No. 1 circuit is working to shorten ...

AMC Theatres CEO Adam Aron provided some further details in an earnings call on Monday about his company’s plans to reduce the length of the ad and trailer-stuffed pre-show his customers see before ...

Add Yahoo as a preferred source to see more of our stories on Google. AMC plans to shorten pre-show ads, a source says. Get the show on the road, AMC says. After the company’s decision to extend ad ...