Asos is trialling an augmented reality (AR) feature on its app to allow users to view models on their smartphones as if they were in front of them. The online retailer has launched the experiment, ...

Ever wondered what some new clothes would look like on a real-life model walking down the street before purchasing it? Asos has now made this a reality. The online fashion retailer has introduced a ...

When it comes to clothes for curvier girls that fit, flatter AND take their lead from catwalk trends, ASOS Curve has it covered. Which is why we're so excited to see the brand's latest campaign for ...