The Penn State football program had a fire sale over the weekend as it looks ahead to a new era. The athletic department is ...

Today, adidas introduces the adidas Icon Takeover, a bold celebration of football’s next generation of global stars, led by ...

Industry insiders told Yicai that Adidas values the league’s broad public participation and extensive reach—often referred to ...

The new Originals x BAPE Football Collective pulls heavily from 1990s football culture, specifically the era-defining ...

Icon Takeover Pack – a clean, confident statement built around two of the game’s most exciting faces: Jude Bellingham and ...

With nostalgia as its playmaker and the World Cup on the horizon, Adidas assembles football royalty to remind fans that heritage still sells ...

Chicago Bears wide receiver Rome Odunze helped debut the adidas Adizero Horizon football cleats in splashy photo shoot.

Adidas (XTRA:ADS) launches new global football marketing campaigns featuring Mohamed Salah, Zinedine Zidane, Xavi, and David Beckham. The campaigns highlight revived classic boot lines ahead of the ...

Nike still has an overwhelming number of athletes, programs, plus the licensing rights to NFL uniforms. But after decades of attempts, adidas has made a well-coordinated blitz into American football ...

Throughout Indiana’s run to a national championship, adidas partnered with two of the Hoosiers’ biggest stars: quarterback Fernando Mendoza and wide receiver Elijah Sarratt. The two players signed NIL ...