“Life begins here.” That’s the current advertising slogan for a famous product many of us reach for every day. Can you guess which one? Take 10 seconds. Ready, go. Time’s up. It’s Coca Cola, the No. 1 ...

Activewear brand Sweaty Betty has become involved in a new dispute over advertising slogans, which a period underwear company claims were copied. Kelly Newton said Sweaty Betty's use of two taglines ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first, be ...

This post may contain links from our sponsors and affiliates, and Flywheel Publishing may receive compensation for actions taken through them. An earworm is a song or song fragment that gets stuck in ...

Amidst Times Square's gaudy neon forest of capitalism, a host of advertising icons on Tuesday used a U.S. Federal Election Commission voting booth to launch voting for America's Favorite Ad Icons and ...

Years ago I received a special game for Christmas. Each player got a sheet of advertising slogans which could be torn off and, with the application of the tongue, the individual slogans could be made ...

Visiting with rank-and-file troops Tuesday in Georgia, the U.S. Army’s top general had a young soldier dial up his father for a cellphone conversation in which he praised the man’s son for ...

The San Antonio and Florida lawyers who’ve been in a nearly four-year battle over the advertising slogan “Ever Argue With A Woman?” are done arguing. Court papers filed this week show the parties ...