For a while, AI was trained in comfortable conditions with clean data, predictable inputs and time to process and refine that data. In sports, especially in the live sports broadcasting space, AI has ...

Peacock is betting on new AI-powered video experiences, vertical clips, and mobile games to help its growth.

PubMatic, the independent technology company delivering digital advertising’s supply chain of the future, has launched an AI-powered Live Sports Marketplace that enables advertisers to target specific ...

Glasgow City forward Nicole Kozlova knew what she wanted in her next football team before landing at the Scottish club: possession, chance creation, a place for her to flourish. Plenty of teams ...

NBC Sports is turning to AI to give mobile viewers more control over how they watch live sports. The broadcaster has introduced a new player tracking system that’s designed to allow fans to zoom in on ...

NBCUniversal has unveiled a set of tech-fueled advertising initiatives in the runup to CES in Las Vegas and a milestone year for the company in 2026. As it gets set to broadcast the Winter Olympics ...