Reliance banked heavily on Ajio to dominate the online fashion and lifestyle market, but replication of the offline business model proved counterproductive Ajio couldn’t grow its share of India’s ...

AJIO represents a strategic merger of old and new: leveraging the retail legacy and distribution strength of Reliance Retail, but reimagining it for online fashion consumption with a strong curated ...

AJIO was launched at a time when e-commerce in India was growing fast, mobile and internet penetration were increasing, and online fashion retail began to gain acceptance. The parent (Reliance Retail) ...

Reliance Industries, run by India’s richest man Mukesh Ambani, is gearing up to deploy a winning strategy from its past playbook for the fashion market: low-cost products. Ajio, Reliance’s retail ...

The Delhi High Court has directed the Delhi Police Cyber Cell to launch an investigation into a fraudulent scratch card scheme being carried out by unknown individuals in the name of ‘AJIO’ and ‘AJIO ...