Colbert County's tourism economy thrived in 2025, generating over $122 million and spurring job growth.

AUBURN, Ala. (WIAT) — Gov. Kay Ivey announced Tuesday that Alabama is on pace to set a record in tourism spending by the end of the year. “It looks like the industry is going to exceed $24 billion — ...

Alabama's tourism industry hit a new milestone in 2025, with visitors spending $24.9 billion.

Alabama’s state tourism agency has launched a podcast that both tells stories about the civil rights movement and encourages people to visit places linked to the era. The three-part Alabama Civil ...

Today Alabama Tourism launched a three year campaign, "100 Alabama Road Trips" with the release of the first 10 trips. The campaign focuses on driving itineraries that travelers can experience over a ...

MONTGOMERY, Ala. (WSFA) - The state tourism department reports that Alabama saw one of lowest drops in the nation in travel expenditures last year, a noteworthy accomplishment given the shutdowns that ...

MONTGOMERY, Ala. (WSFA) - Director of the Alabama Tourism Department, Lee Sentell, says the state has lost billions of dollars just like other states for tourism in 2020. COVID-19 impacted people’s ...

BIRMINGHAM, Ala. — The Greater Birmingham Convention & Visitors Bureau announced record-breaking tourism data at its annual luncheon, revealing that Jefferson County's tourism industry generated an ...