The National Tax Agency in Japan is urging the public to drink more alcohol in a new contest aimed at young adults. The reason? Tax revenue from alcoholic beverages has been on the decline in recent ...

You would think the news that young people are drinking less would be met by a mostly positive response. Not in Japan, though. Japanese officials are encouraging young people to drink more in the ...

Tax revenues from alcohol sales are lagging in Japan due to the coronavirus pandemic's impact on the restaurant and nightlife industry, so the country is launching a new contest to try to boost ...

The "Sake Viva!" competition seeks ideas about how to boost domestic alcohol sales. The initiative was launched by Japan's National Tax Agency to combat a drop in alcohol tax revenue. Japan has ...

Japan's government wants young people to drink more alcohol in an effort to reverse declining sales, which it has blamed on demographic changes in the far-Eastern nation. The "Saka Viva!" campaign, ...

Japan recently announced a competition for ideas on how to get people to buy more alcohol. The campaign has been criticized heavily online for promoting unhealthy habits. Three Japanese residents told ...

The Japanese government wants the nation’s youth to get drunk for their country. Officials have launched a campaign to lure more young people into buying booze so the debt-ridden country can reap tax ...

Asahi Group Holdings was hit with a cyberattack this week, which has halted its operations, including production of Japan's ...