Amazon is weaving advertising into AI-powered shopping conversations, giving brands new ways to reach consumers.

A federal judge has dismissed a lawsuit claiming that Amazon wrongly targets ads to Alexa users based on their interactions with voice-controlled devices. In a decision issued late last week, U.S.

Amazon is urging a federal appeals court to reject users' request to revive claims that the company wrongly targeted ads to them based on their voice interactions with Alexa-enabled devices. In papers ...

This weekend I received an email from a reader: "Maybe I'm going nuts, but I've had an Amazon Echo for 3-4 years and until yesterday it did not feed me any commercials - I'd have noticed. "Out of ...

Would you pay more for the ‘World’s best’ personal assistant, or get by with a free one that targets you with ads? Would you pay more for the ‘World’s best’ personal assistant, or get by with a free ...

Amazon Echo Show owners are reporting an uptick in advertisements on their smart displays. The smart displays have also started showing ads for Alexa+, the new generative AI version of Amazon’s Alexa ...

Macy is a writer on the AI Team. She covers how AI is changing daily life and how to make the most of it. This includes writing about consumer AI products and their real-world impact, from ...

In the new Super Bowl ad, Chris Hemsworth meets playful Alexa. The commercial starts with Hemsworth walking in to see Pataky casually chatting with Alexa+. He instantly assumes the AI has bad ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...

In a new Amazon Super Bowl commercial, Chris Hemsworth teams up with Elsa Pataky to introduce the upgraded Amazon Alexa, called Alexa+, giving major ultron vibes. The commercial turns AI fear into ...