American Eagle Outfitters has made a bold, divisive bet on its “sultry” Sydney Sweeney ads — but only after its commitment to the “body positivity” movement started to falter, experts told The Post. A ...

American Eagle withdrew its 2025 guidance and said it was taking $75 million in write-offs related to spring and summer merchandise. The retailer said it expected comparable sales in the fiscal first ...

American Eagle stock soared nearly 40% Thursday after the clothing chain credited a risqué Sydney Sweeney ad campaign with supercharging sales — even as the spots sparked outrage online and in ...

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Among consumers aged 15 to 25, American Eagle Outfitters makes the most popular jeans. For years the brand’s marketing has tapped into just the right tone of what those consumers want and delivered a ...

American Eagle Outfitters is betting big on a major fall campaign featuring actress Sydney Sweeney to reinvigorate the company’s denim sales. “I think this is potentially one of the biggest gets in ...

Shares of American Eagle surged 23% on Monday after President Donald Trump complimented the retailer's marketing campaign with actress Sydney Sweeney. The retailer partnered with the "Euphoria" star ...

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