Apple today announced the “biggest update since its launch” for the Analytics platform inside App Store Connect. Apple touts that there are more than 100 new metrics, new cohort capabilities, new ...

Apple has announced two new App Store product page features aimed at helping developers create more effective app listings. The two new features — product page optimization and custom product pages — ...

Ad and commerce tech company InMobi has acquired MobileAction, an optimization and analytics platform for app developers ...

App Store optimization (ASO) and Apple Search Ads (ASA) are potent tools for promoting apps that can significantly boost conversion rates. Every prospective user encounters an app’s page in the App ...

Apple rolled out what it calls the biggest update to Analytics tool in the App Store Connect app since the tool launched in 2018, according to a new update Wednesday. It gives app developers a ...

Uri Samet is the CEO of Buzz Dealer, a digital marketing firm specializes in organic traffic optimization, SEO, ASO, Digital PR and ORM. App store optimization (ASO) has become pivotal in dictating ...

Overnight, Apple rolled out a big update to App Store Connect with new sales and analytics tools for developers. App Store Connect is the online portal that developers use to manage everything related ...