Apple's latest ad spot collection urges people to "Quit Quitting," by showing Apple Watch users running away from furniture.

The ads lean into a simple but relatable insight: many people enthusiastically chase fitness goals at the start of a new year ...

Ahead of 2026 and associated New Year's resolutions, Apple has started sharing new social media ads focused on the Apple ...

The best Apple ads of 2025 run the gamut from emotional tributes and playful satire to a crazy "Severance" promo in NYC.

Apple today shared its annual holiday season ad, titled A Critter Carol, as well as a behind-the-scenes video showing how it was made. In the short film, set in a snowy forest, a group of woodland ...

Following years of speculation, Apple finally announced its intention to enter the smartwatch sector in September 2014, releasing the first Apple Watch the following year on April 24. Exactly a decade ...

Apple Watch Ultra 3 launched three months ago, and I bought it as my first ever Ultra model. Here’s how that’s been going so ...

Apple is hoping its feel-good holiday ad campaign - featuring a chorus of woodland creatures singing about friendship - will inspire consumers to rush out and buy a brand-new iPhone 17. On Thursday, ...

Apple says that the Apple Watch‘s most popular face is the Photos face, which was upgraded in two ways in watchOS 26.