Asda has been hailed over the audacious move and surprise change, with shoppers and customers saying the new logo and branding is "gorgeous" after it was rolled out by the chain. Asda has made a ...

The British supermarket giant Asda has revealed a new logo and overall rebrand. And while it's traditionally positioned itself more at the economical end of the supermarket space, the new identity ...

Further, the Court of Appeal, while concluding that the judge was entitled to find that use of the Asda logo (in both its forms), on its own, would not lead to infringement, its use of the logo as ...

A mum ended up with the entire Asda logo stencilled in green on her blonde hair when she used one of their plastic bags in a dye fail. Nikki Mac was getting ready for a night out with her sister Lisa ...