The 2026 Australian lamb ad has been praised for making the meat "feel Australian", as long-time campaign star Sam Kekovich takes a swipe at the UN for failing to understand local Aussie values.

In the past, ads for lamb by Meat & Livestock Australia (MLA) and The Monkeys have stirred up controversy (see "Australian lamb ad banned after review" and "On the lamb: MLA's much-anticipated ...

New Zealand is being hailed as the holy grail to fix Australia's modern-day woes in its latest prime lamb advert. Meat and Livestock Australia's tongue-in-cheek advert suggests Australia joins forces ...