Manufacturers are increasingly going direct to their end customers with e-commerce. Digital Commerce 360, a market research firm, estimates that U.S. manufacturers’ B2B e-commerce sales reached $543 ...

I had a really interesting conversation with a founder this morning who said that around 70% of their sales were to consumers and that the remaining was to businesses. In the context of a pitch, they ...

B2B sales leaders say they are experiencing longer sales cycles and more opportunities being lost to no decision this year, according to recent research from RAIN Group. The report was based on data ...

McKinsey’s 2026 Global B2B Pulse Survey, the 10th edition, drawing on nearly 4,000 decision-makers across 13 countries, ...

Set up in 1998 and based in Bournemouth, Astute works with technology clients in the UK and abroad, offering B2B marketing communications services including lead generation, Gap Analysis, data ...

Buyer behavior has changed fundamentally. Seventy-one percent of decision-makers say thought leadership is more effective than traditional marketing or sales materials in persuading them. Yet most B2B ...