That’s where the root perm comes in. Sitting in a grey area of beauty culture: technically old news, but aesthetically very now, they’ve resurfaced not as a statement service, but as a corrective one ...

"Korean-style root perms create subtle volume at the root," Dunning explains. This particular type of root perm is gaining in ...

Perm—it’s quite possibly one of the few words in beauty with the power to send people spiraling into beauty flashbacks filled with regret. It’s 2023 now, and perms have truly (honestly!) come a long ...

Add articles to your saved list and come back to them any time. Another year, another wave of “must buy” products and beauty trends we’ll look back on with fondness or bewilderment in a decade’s time.

This article may contain links from our affiliate and advertising partners. We may receive payments when you click on links, buy through them or share this content. But if you're not lucky enough to ...

Which hair perm kit is best? A hair perm, short for permanent, is one of the easiest ways to change the look of your hair and keep it changed. While the perms’ peak popularity has passed, they’re ...

Megumi from COVO Japanese Hair Salon shared that all Japanese hairstylists are well-versed in perms because it is an integral part of their hairdressing exams and because this is still a service that ...