People often reject effective behavior tools if they clash with moral intuitions, like thinking self-control must come from ...

In business, marketing and social work, financial incentives are often used to increase people's motivation, guide their ...

This study challenges the notion that fake news easily shifts behaviors, showing minimal effects from single exposures, ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

In behavioral research, it is largely assumed that people adapt their personal behavior to match the behavior of a reference ...

What does it take to make people care about climate change? Our guest has some answers. Fred Martino talked with Kristin Hurst, Ph.D., an Assistant Professor at Southern Illinois University Carbondale ...

In 1936, the psychologist Kurt Lewin proposed a deceptively simple idea: Behavior is a function of the person and their environment. He even gave it an equation: B = f(P, E). Your actions are shaped ...

Single exposure to fake news has limited effect; repeated exposure or aligned beliefs are needed to influence behaviour.

Everyone makes people happy. Some people do it by simply entering a room. Others make people happy by leaving a room. You ...