The movement, which a group named The People’s Union USA has started, is called “The 24-Hour Economic Blackout.” The “24-Hour Economic Blackout” began at midnight on Feb. 27, and will end on Feb. 28, urging people to not make any purchases at major retailers, including Walmart, Best Buy and Target.

In response, PBS closed its DEI office and Amazon, Target and Google are among the companies criticized for changing their DEI policies. This has sparked a chain of boycotts, with the first economic blackout occurring today.