Wacoal, an intimates brand, on Tuesday launched its mybraFit app, which uses AI technology to assess customers' bra sizes and recommend Wacoal bras based on their needs. The company also released ...

It's a big change to the lingerie department.

Joining other intimates brands in enhancing the bra fitting experience, Victoria’s Secret & Co. has partnered with NetVirta to introduce new fit technology within the retailer’s app for Victoria’s ...

Savage X Fenty believes it can solve a common problem for many of its customers—finding the best-fitting bra. The Rihanna-founded lingerie company is expanding its partnership with 3D body-scanning ...

“Nobody wants to go bra shopping,” Heidi Zak, cofounder and co-CEO of online lingerie seller ThirdLove, told Business Insider in September 2018. “I started the company so a woman wouldn’t have to go ...

Forbes contributors publish independent expert analyses and insights. Brin is a Toronto-based contributor who covers physical retail. Jan 05, 2023, 08:30am EST Jan 06, 2023, 09:32am EST This article ...

Bra, lingerie, undergarment bandeau, rack pack, over-the-shoulder boulder holder—no matter what you call the sartorial support system you likely don daily to lift and separate your lovely lady lumps, ...