In many cases, a customer’s first impression of a business is determined by a visit to its website. It’s essential for a company in any industry—whether B2C or B2B—to keep a close eye on changing ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...

The on-campus AI for Business Information Systems certificate is designed to help you understand, at an intuitive level, how AI works, how you can lead AI initiatives, and what business problems are ...

The business information technology major at Case Western Reserve University Weatherhead School of Management is a great option for students interested in technological applications within a business ...