DETROIT -- General Motors is breaking from its "Break Through" Cadillac campaign and dropping Led Zeppelin's song "Rock and Roll" as its soundtrack. The move is meant to attract younger affluent ...
In 2002, when Cadillac lifted Led Zeppelin’s “Rock and Roll” for use in its “Break Through” ad campaign, there was a brief uproar over the co-opting of classic rock to sell cars. Or whatever. It was ...
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