“God of Wealth, when will you finally side with me?” One rainy night, after finishing overtime, the female protagonist Xuanle, exhausted, looks up at the sky and mutters this as she heads home. Xuanle ...

Jeffrey Katzenberg was probably too early when he launched Quibi (short for quick bites) in early 2020. The company closed down six months later having consumed nearly $1.5 billion of capital. Fast ...

Gripping series themes spanning romance to revenge have lured investors with their low costs, speedy turnarounds and fast pay-offs The massive success of China's mini dramas at home has prompted the ...

There's another short video trend from China drawing views in the U.S. - microdramas. These are shows cut up into short episodes, just 60 or 90 seconds long or shorter than the theme music BJ ...

AI micro-dramas hit Douyin in one month. Production costs fell 90%. State subsidies fund the hubs. China's micro-drama industry is the first commercial-scale test of AI-generated content.

China’s micro drama industry has witnessed an extraordinary boom over the past couple of years, attracting hundreds of millions of viewers with its manic soap operas divided into bitesize episodes.

When competition overheats, some Chinese companies opt to chuhai, or “go out to sea,” and many micro-drama producers are ...