This post was co-authored with Professor John Vervaeke 1. Thinking, Fast and Slow is one of the great books written on cognition and decision making. In a clear and accessible fashion, it made popular ...

Lawyers strive for fairness and justice in every case they handle. However, the behavioral science research shows that human reasoning in legal contexts is inherently flawed and vulnerable to both ...

Savvy marketers are turning to cognitive sciences to better understand how the brain works and then leveraging that knowledge to forge conscious and subconscious connections with consumers. This ...

The relationship between physical activity and cognitive health has become an important focus in neuroscience, behavioral medicine, and health research. In ...

Let’s rewind and think about when companies across the globe were drowning in large amounts of paperwork. This may hit home for many people. I, too, struggled with the overwhelming data in my data ...