A new ad from the Coca-Cola Co. opens with a shot of a typewriter clacking out Stephen King’s The Shining. The viewer follows a passage being written in an old-timey typeface until there’s a reference ...

Authenticity, risk, and the case for avoiding pale imitations are what Diet Coke’s marketing move can teach nonalcoholic ...

Uber Advertising announced an interactive advertising format combining branded map displays with destination-specific creative that runs the consumer's entire ride.

For a few weeks last November, no villain loomed larger over Madison Avenue and social media that polices it than Coca-Cola. The company's "Holidays Are Coming" spot, an homage to a classic 1995 ad, ...

“It’s Gonna Be Me” adds a dash of Y2K nostalgia to an effort pushing Gen Z shoppers toward the better-for-you cola. Coke is lending Coke Zero Sugar a voice for the first time with a global campaign ...

New Creative is Latest in a Series of Big Game Messages from Coca-Cola Focused on Inclusion ATLANTA--(BUSINESS WIRE)--With just days until the most anticipated kick off of the year, football fans and ...

Having revolutionized the advertising industry in its heyday, Coca-Cola now finds itself in a pickle over its latest AI-generated Christmas ad for the second year running. The beverage giant recently ...

Coca-Cola just revealed three new holiday ads created with generative AI. One for Coke Zero is on its YouTube page, unlisted. The comments below the video are a war zone. People hate the ad. They love ...

Coca-Cola is catching flak for its AI-generated remakes of its Holidays Are Coming ad. Viewers almost universally hate them despite Coke’s marketing research indicating the contrary would happen. X ...

NEW YORK — Coca-Cola is taking on obesity, this time with an online video showing how fun it could be to burn off the 140 calories in a can of its soda. In the ad, the world's biggest beverage maker ...

Coke has expanded its CMO remit and appointed a former marketer as its first chief digital officer as part of a broader ...