Google announced conversion goals for Google Ads on Nov. 1. Marketers can expect to see the new feature in the coming weeks. Google released a new feature called Conversion Goals in Google Ads on Nov.

Learn 15 practical ways to improve Google Ads conversion rates, covering bidding, targeting, ad copy, and landing page ...

These new settings will allow advertisers to better-assess how channels contribute to sales and leads with their ad efforts. It will also allow multiple conversion types to be accounted for in bidding ...

Marketers want ROI and business performance results from their efforts and Twitter is meeting that need on its ads with a new metric called conversion lift. Advertisers on Twitter have complained ...

Google Ads is introducing conversion goals, which group conversion actions into categories based on conversion type and can be used to optimize bidding at the account or campaign level, the company ...

A code error caused the reached conversions metric to be undercounted for conversion lift tests conducted on Facebook by several thousand advertisers between Aug. 15 ...

Many brands want to see their ads rank at the top of Google and have a great conversion rate. But this can be a challenge for brands. Understanding the impact of these two metrics, and how to think ...