Things that are associated with millennials: avocado toast, student loans, a certain shade of pink, and La Croix. People wear t-shirts and hats declaring their love of the sparkling water brand. You ...

Forbes contributors publish independent expert analyses and insights. I cover the world’s best hotels, restaurants and wine. Now that the sulfurous sargassum algae that engulfs the beaches of St.

You either love it or you hate it, but this much is certain — La Croix elicits strong reactions from people. We tend to fall into the camp of this sparkling water’s loyal followers. It’s light, it’s ...

Gordon was a reporter for TIME, based in the London bureau. President Biden declared a state of emergency in the U.S. Virgin islands' St. Croix, seen here, after results pointed to concerning levels ...