Let’s be honest, the entire custom wheel culture is mostly based on looks. Yes, the weight reduction brought by certain rims, such as forged ones, is important, but the main reason for which people ...

Two months ago we set out to do something we thought was pretty noble: define the wheels that revolutionized the hot rod and custom car market. It really did seem like a good idea to open peoples' ...

Hot rodding is a dynamic hobby. It's continually changing. What's' hot today is luke warm tomorrow … and we won't discuss the day after. But one element of hot rodding remains constant. The hot rodder ...

Easily the most challenging cosmetic issue facing your car building project is wheel and tire selection, along with proper fitment. Few things are more discouraging than spending a fortune for new ...

It's been exactly one year since my 2020 Toyota GR Supra project was unveiled at the ENEOS booth during the 2020 SEMA Show in Las Vegas. Quite honestly, I was pretty happy with how everything came ...

There are car builds that impress you deeply, and then you forget about them. Then there are those car builds that leave you in awe, and you never forget ...

The good folks over at performance wheel specialist AL13 Wheels Design + Technik love to give their social media shoutouts to aftermarket outlets, left and right. If there is a custom-build project ...

The economy may be stalled, but the number of people working on their own cars and engines continues to grow. This is especially true of the attention Americans are lavishing on their wheels.