Whether you love a loyalty discount at the supermarket or frequently forget your loyalty card, loyalty programs (LPs) can be ...

What is a loyalty program? It’s a program designed to get customers to come back. That’s different than true customer loyalty, but it’s a pretty darn good start. In our 2024 State of Customer Service ...

Customer loyalty can increase revenue, improve sales and enable business growth, so organizations have begun to focus more on these strategies. Customer retention is an organization's ability to ...

Buyer motivation is the underlying reason for everyday purchases — and understanding such motivations is crucial to success. Only by understanding customer motives can companies tailor their sales and ...

Loyalty programs need to be more focused on immediate and functional rewards. Between a tougher economy and consumer demand for immediate gratification, research shows reward programs must evolve.

A strong relationship with your customers is the basis of any business that is successful. The loyalty programs, if carefully designed and implemented can be powerful tools to strengthen these ...

The future of loyalty is a frictionless flywheel that gains momentum with every joint success. Stop incentivizing purchases and start enabling program members’ success. Loyalty programs work best when ...

Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that reality. Editor’s note: Loyalty isn’t love — it’s habit. In Part 2 of our ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

A world of hundreds if not thousands of stablecoins sounds chaotic – but that's because we're still thinking of stablecoins as money. Consider their potential for strengthening customer loyalty and ...

Airlines, banks, and internet providers are taking advantage of people's unwillingness to switch and charging longtime customers more than newcomers.