Economists often use demand curves to illustrate the fluid paradigm of consumer demand in a particular market. Small-business owners also can use demand curves to understand consumer behavior. For ...

An Excel workbook called DemandCurve.xls provides a simple example of how to use Solver and the Comparative Statics Wizard to set up a standard consumer theory optimization problem and then derive a ...

A horizontal demand curve literally refers to the line on a graph that shows a specific demand for your product at a specific price. Using a graph to chart your sales based on different prices, you ...

the notable demand alteration that occurs when an economic factor - such as the price of the good or service - changes. Elastic demand, as mentioned above, is the considerable change in the ...