Learn the core practice of dividing a broad market into distinct subsets of consumers based on shared characteristics.

When segmenting your market it is often important to also develop strategies on how you will segment your own products and services. Here we talk about some basic positioning strategies for segmenting ...

Nick Kraus is the CEO & Founder of Kraus Marketing, an agency that delivers high-end digital marketing. Learn more: krausmarketing.com. Brand positioning is the process of differentiating your brand ...

In the third article in a 2025 Consumer Outlook series, experts offer insights on how brand positioning must evolve with shifting markets. To read the first article in the series, click here. To read ...

Every brand wants to be top of mind with potential customers. But this takes more than a catchy slogan or a sleek logo, especially when you're forging relationships with B2B clients. You need to ...

LONDON & BUDAPEST, Hungary--(BUSINESS WIRE)--Cancer Research Horizons, the innovation engine at the core of the world’s largest private funder of cancer research, Cancer Research UK, is partnering ...