Authenticity, risk, and avoiding pale imitation — what Diet Coke’s marketing can teach nonalcoholic drinks about being ...

NEW YORK (AP) - Coca-Cola plans to run its first ad defending the safety of artificial sweeteners on Wednesday, a move that comes as the company looks to stem declining sales of diet soda. The print ...

Diet Coke is by no means new to the beverage scene, but with all the hype the carbonated cola has been getting lately, it certainly feels that way. With social media—specifically Gen Z—dubbing the ...