New research highlights how simple toy choices profoundly impact child development. Playing with dolls, unlike screen time, significantly boosts social processing and emotional understanding by ...

Year two of the study builds on long-term research from Cardiff University neuroscientists exploring the impact of doll play on children, commissioned by Barbie® In year one of the study, research ...

While the second season of “Squid Game” has new plot twists, one element of the Netflix mega-hit series where contestants down on their luck risk their lives to play children’s games for the chance of ...

We've all done it. Picked up a couple of dolls and acted out a scene. Maybe you played with Star Wars Legos, or your Barbies, or your stuffed animals. Your toys fought with lightsabers, went to work, ...

A child sitting with a tablet may look calm, even “well-behaved.” But what is happening inside the brain tells a very different story. A growing body of research now suggests that simple toy choices, ...