Apple announced the date of its next big event, when it has historically dropped major new updates and product launches.

Apple has officially announced its “Awe Dropping” special event for September 9, where we’ll get our first look at the iPhone 17 lineup. As usual, the company didn’t reveal anything beyond the date ...

Can Apple Redefine Its Future? Apple (NASDAQ:AAPL) will be holding an event on Sept. 9 that it has boldly named “Awe-Dropping.” The announcement is sparking high expectations for transformative ...

Apple's annual fall event takes place on Tuesday, September 9, when it is expected to unveil the new iPhone 17 lineup, an Apple Watch Series 11, a third-generation Apple Watch Ultra, and potentially ...

Apple’s September 9 “Awe Dropping” keynote is just days away and promises to be one of the busiest hardware events in years. Based on rumors, it’s going to be a big one, with the new iPhone 17 lineup, ...

Jake Peterson is Lifehacker’s Tech Editor, and has been covering tech news and how-tos for nearly a decade. His team covers all things technology, including AI, smartphones, computers, game consoles, ...

Apple's annual September event is almost upon us. With invites having recently been sent out for a keynote address on September 9 at Apple Park, the company is expected to announce several new devices ...

Apple is considering dropping the cheapest MacBook Neo configuration as one possible response to the rising cost of building ...

Walking onto Apple’s campus for a live event is a little like stepping into a hyper-polished alternate reality. Given that I’ve attended numerous events at Apple’s famous “Spaceship” headquarters in ...