In this guide, we’ll share exercises to help you keep your writing simple, without patronising your audience or dumbing down your story, so scroll downwards to make your way through it. We’ll also ...

One incredibly simple and powerful method for breaking through this paralyzing feeling is freewriting. In his book, Writing With Power: Techniques for Mastering the Writing Process, Peter Elbow, a ...

DO YOU EDIT text messages carefully before sending them? If so, you may be the kind of person who takes pride in crafting even the simplest message. If you do not, you may see yourself as a go-getter ...

How do you hook people neurologically when you write or speak? My last post revealed that you have to turn on the brain’s reward circuit to engage people. That’s how you capture and keep people’s ...

Bad business writing abounds. Often because not everyone in business is a writer. You shouldn’t be someone you’re not. But you should understand that better writing means better chances of getting ...