Green soap-maker Ecover is the first company to openly admit that that it's using ingredients derived from 'synthetically modified organisms' - the next wave of GMOs - writes Jim Thomas. So why are ...
The campaign won in the Consumer Packaged Goods category at The Drum Awards for Marketing EMEA. Ecover is an environmental cleaning company on a mission to revolutionize the products, materials and ...
But in its more recent history, big multinational companies and smaller, more niche brands have started to close in on its market, testing the resistance of the eco-pioneer. Undaunted by the ...
Ecover refutes allegations that it has been using 'synthetic biology' to make soap ingredients from algae. On the contrary, write Tom Domen & Dirk Develter, it's just old fashioned fermentation, and ...
While consumer product giants Procter & Gamble and Reckitt Benckiser were hustling to remove phosphates from their automatic dishwasher (ADW) detergent formulas last year, Ecover was taking it easy.
Pictured (left to right): Method co-founder Adam Lowry, Ecover CEO Philip Malmberg, Method CEO Drew Fraser, and Method co-founder Eric Ryan. When I first heard the news–that Ecover had acquired Method ...
Method, the local purveyor of green household cleaning products, is going European. The San Francisco company has been sold to Ecover, a Belgian outfit that sells a similar range of products in over ...
Ecover, the green cleaning brand, said on Thursday it will use plastic waste retrieved from the sea to create an entirely new type of sustainable and recyclable plastic bottle. The Belgian company is ...
Ecover, a pioneer in the cleaning world, is partnering with supermodel, writer, and sustainability advocate Lily Cole to launch its new ‘Rewearing is Caring’ campaign. The activity is designed to ...
Ecover, the world's largest maker of non-toxic, eco-friendly cleaning products, has teamed up with packaging producer Sonoco for a series of plant-based plastic bottles for its new North American home ...
Start limbering up your fingers. Today marks the start of You ask, they answer, our new experiment in opening up big companies and organisations to answer your questions on the environment. As the ...
The UK’s advertising regulator has ordered cleaning brand OceanSaver to pull an advert calling its laundry pods ‘plastic-free’ and ‘fully biodegradable’, following a complaint from rival business ...