Over the last two decades, social media channels have transformed from platforms designed purely for entertainment and personal connections to powerful marketing tools. According to Statista, more ...

Content marketing not only remains relevant: it's becoming more complex and strategic than ever. Marketers who integrate trust, data, automation, and innovation into their strategy will be better ...

When social media first entered the scene in the early 2000s, it may have been easy to dismiss the likes of Facebook as a fad or a passing phase. However, as Facebook transformed from an idea ...

Content marketing emphasizes being ‘shareable’, or valuable for your audience to share across their social networks. It’s not salesy in nature. It’s informative. It educates. It provides value to ask ...

Over 80% of B2B marketers believe that case studies and customer testimonials were the most effective content marketing tools. 90% of buyers say that these are more persuasive in their purchase ...

Speaking at the Festival of Marketing, effectiveness expert Les Binet claimed the focus on ROI and doing more with less ...

In the competitive market of insurance and financial services, the adage "more content, more leads" holds true. However, crafting a successful content marketing strategy requires more than just ...

Leaders at professional services firms say relationship-based approaches, such as referrals and networking, are the most effective marketing approaches for generating new business, according to recent ...

Mobile marketing is a strategy used to reach your target audience personally via smartphones, tablets or any devices made for mobile viewing. Techniques like location-based targeting or even an ...

NEW YORK--(BUSINESS WIRE)--Energize Marketing, a leading provider of highly targeted account-based B2B demand generation solutions for the IT and cybersecurity industry, has been honored with the ...