The marine-power landscape is changing quickly, thanks mainly to advancements in motors—especially electric motors, batteries, operating software and charging equipment. Electric marine propulsion is ...

Mercury’s recently unveiled electric outboard motors are now on their way to customers after the company announced the beginning of shipments of the Avator 7.5e. And new performance testing shows just ...

Electric propulsion specialist Pure Watercraft has officially shared the final design of its Pure Pontoon Boat – the company’s first vessel designed in house. Powered by EV batteries provided by ...

Electric vehicles are a common sight on the road and electric watercraft are slated to populate the lakes of tomorrow. With that in mind, Honda Marine used the Miami International Boat Show to share ...

General Motors on Monday announced it bought a 25-percent stake in Pure Watercraft. The company makes all-electric outboard motor systems for boats that utilize lithium ion batteries. GM said the ...

Last November, General Motors announced it had acquired a 25 percent stake in electric boat motor manufacturer Pure Watercraft. This new partnership spawned its first consumer-facing product this week ...

Electric power only started making sense for land vehicles about ten years ago, but now the technology is ready to make the jump into the water. Pure Watercraft hopes that its electric outboard motor ...

General Motors just made an electrifying foray into the marine industry. The nation’s largest automaker has officially pulled the wraps off a new battery-powered pontoon boat designed for the next ...